A Car Dealer’s Guide to Digital Marketing - Third Edition: You can only improve what you understand!

*ALL NEW Third Edition! This new edition was updated in late 2023, complete with new screenshots, and includes Google Analytics 4 best practices and benchmarks.According to the National Automobile Dealers Association (NADA), new car dealers in the U.S. spend approximately $29,000 per month on digital marketing. In his all-new, third edition of industry book, A Car Dealer’s Guide to Digital Marketing - Third Edition, online marketing expert George Nenni guides dealers through the complex world of digital marketing.In this book, you’ll learn how to:Properly measure ROI from your digital marketing investmentsHold your digital marketing agency and vendors accountablePull your most important KPIs from Google Analytics 4Establish benchmarks for comparing digital performanceUnderstand digital jargon and acronymsEasy to read. Easy to understand. Hard to beat. A Car Dealer’s Guide to Digital Marketing - Third Edition is an essential resource for any dealer wishing to succeed in today's digital retail world.George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is also the author of A Car Dealer’s Guide to Google Analytics 4, and A Car Dealer’s Guide to Google Business Profile, both available on Amazon, and he is the creator of the popular GMBspy Chrome Extension. George is a highly sought-after global industry speaker and has been published extensively in industry journals. Read more