got2b Bleach It Permanent Hair Dye, Hi-Lift Platinum Blonde, Hair Bleach Kit, 1 Count

Show off your boldest blonde yet with got2b Bleach It Ultra Platinum. This powerful hair bleach kit is designed to lift your color up to 8 levels, delivering a striking platinum blonde that’s cool-toned, high-impact, and anything but basic. Whether you're prepping for a new vibrant hue or going full-on icy blonde, this salon-inspired formula gets you there with confidence. Formulated with oils and conditioning agents, it helps protect and support your hair’s strength during the lightening process—even on curly, coily, or color-treated textures. The easy-to-apply gel consistency ensures smooth, even coverage from root to tip, while the included Kick Brass Purple Mask neutralizes yellow undertones for a crisp, cool-toned finish that lasts. Each kit includes all the essentials: color cream, developer, gloves, and after-color treatment—everything you need for fearless at-home bleaching. Suitable for all hair colors, even darker shades. Be bold, be bright, be platinum. Whether it’s festival season, a night out, or a total glow-up moment, got2b Bleach It helps you own your look with attitude. Always follow included instructions and safety guidance for best results. got2b Bleach It Hi-Lift Platinum

• Take blonde to the next level with Ultra Platinum—lifts up to 8 levels for bold, striking platinum blonde hair color
• Infused with conditioners agents, oils, and metallic shine booster for a strength-boosting hair care formula
• Designed to protect and support hair's strength*. *Against combing breakage on damaged hair vs. untreated
• Suitable for all hair types, including textured or damaged strands, with a gel formula for easy application
• All-in-one bleach kit includes color cream, developer, gloves, purple mask and instructions for easy at-home use
• Anti-brass purple hair mask neutralizes brassiness to leave hair with a platinum finish that's vibrant and striking
• For the boldest brightest results, start with lighter hair—this hair dye kit also works on dark hair shades
• For whoever you want 2b, got2b empowers you to break rules, redefine the norm & show the world who you really are