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Meet the Bronies: The Psychology of the Adult My Little Pony Fandom

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Management number 231591065 Release Date 2026/06/18 List Price $16.40 Model Number 231591065
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In 2010, My Little Pony: Friendship is Magic premiered on television. A large, avid fandom soon emerged--not the pre-teen female demographic earlier versions of the franchise had been created for, but a roughly 80 percent male audience, most of them age 14-24. With this came questions about the nature of the audience who would come to call themselves "bronies." Brony Studies was born. Approaching the fandom from a perspective of clinical, social and experimental psychology, this study presents eight years of research, written for academics and fans alike. An understanding of the brony fan culture has broader application for other fan communities as well. Read more

ISBN10 1476663718
ISBN13 978-1476663715
Edition Illustrated
Language English
Publisher McFarland
Dimensions 6 x 0.61 x 9 inches
Item Weight 14.4 ounces
Reading age 18 years and up
Print length 303 pages
Publication date September 11, 2019

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